Building your legacy together
What we do
We help people who have everything find deep fulfilment. Our purpose is to help visionary leaders, entrepreneurs and family businesses thrive by achieving both sustainable business success and personal harmony. As trusted partners, facilitators, mentors, and confidantes, we sensitively guide individuals and families towards aligning around their purpose, vision, and values. Every person is unique, as are their needs. We build bespoke teams tailored to each specific client and work with their existing advisers to ensuring a cohesive and integrated approach. We empower families to tackle internal and external challenges cohesively, presenting a united front and responding with a unified voice.
Our role involves challenging perspectives while providing genuine care, ensuring that everyone receives the support they need. We support them in establishing processes that bring their aspirations to life and allow them to live their values authentically. With our guidance, our clients find balance between their business goals and the harmony they seek within their family dynamics and personal relationships.
Our identity expresses our mission and values
LARES PARTNERS...
more than just a name.
Welcome to Lares, where our name embodies our core values and purpose. Inspired by ancient Roman mythology, the name "Lares" (pronounced Lah-Res) represents the guardian deities who protected households and families. With this name, we reflect our commitment to providing care, guidance, and support to visionary leaders, entrepreneurs and affluent families in their pursuit of purpose and alignment.
At Lares, we honor our heritage by upholding family values and traditions while guiding our clients towards a meaningful legacy. We are more than just advisors – we are trusted and discrete partners on your journey. Our personalized approach ensures that we provide tailored solutions to address your unique needs and aspirations.
Our mission and values
Our logo is a powerful representation of our mission and values
The circle represents the circle of trust and the collaborative partnership between us, the family guardians, and the families we serve. The rougher brushstroke signifies our understanding that each family is unique and requires a flexible and personalised approach to address their specific goals and needs.
The infinity symbol represents our commitment to helping families create lasting legacies that extend through generations and our value of sustainability and sustainable growth.
The heart symoblises
unity and connection
that foster family growth as well as our values of
empathy and understanding. Everything we do, we do wholeheartedly and with
heart.
Meet our team
Our team is based in London and Zurich. We bring together decades of experience helping individuals and families have extraordinary experiences, find harmony, transform their lives and build better futures together.
We move differently
We are a team of creative and empathic professionals dedicated to supporting you and your unique situation.
Copyright Lares 2022