The greatest legacy we can leave for our future generations is not wealth or possessions, but a planet that thrives through our commitment to sustainability.
Families with businesses have the potential for significant advantages in the arena of sustainability. Whilst making a profit is important for every company, they have additional incentives to nurture their legacy and make sure that the business serves future generations. In addition, they have more flexibility than do non-family businesses and can be guided by their values, purpose and desire for longevity of the business.
Families businesses have the potential for leading the way and pioneering sustainable practices.
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